Not many parents can say they haven’t had a good laugh at some of the ideas that their kids have come up with. However, while some can be downright odd, others can also spark a light-bulb above your head and raise an eyebrow!
You don’t need to be an adult to have a great idea. In fact, some really great ideas come from kids younger than ten-years-old.
George spent time last week reminiscing about some of his own great ideas. The one that has stuck with him the most throughout his years is one that involves perhaps one of the largest promotions - in its capacity - that Radio in the 1990s had ever seen.
George was the President of KABC Radio when the Gulf War broke out in 1990. Of course, the United States had sent their troops (God Bless our heroes) to assist Iraq.
With Christmas coming up, George came up with an idea that he just could not put aside. Here’s how he remembers it.
“At the time I had a promotions and publicity manager, Nelkane Benton, and a public service director, Shelley Wagner. They were amazing and often knew what I was thinking even before I’d said a word. When I came up with this great idea, I called everyone to my office. Once they were all settled in my office, I stood on my desk. This was something I did often, which always brought on the response, “Oh dear, what’s he up to now!”
Christmas was approaching. My great idea was ‘how amazing it would be to send our troops heartfelt Christmas cards, all signed by us U.S. citizens.’ However, radio in those days never had much of a budget. How would we send one-million Christmas cards to the Gulf without incurring costs, which obviously would have been astronomical considering the nature of the project?
The next day Nelkane was on it. She’d gotten in touch with the printing people from Gutenberg Press. Somehow (don’t ask me how) she’d managed to convince them to print one-million Christmas cards in four days! Once they were printed we distributed them to the bigger supermarkets where they were left at the tills and checkout points. Over a two week period members of the public signed these cards, added their postal details, and then placed the cards in a box. After two weeks, this huge truck went around to each store and picked up the cards.
We had them stored feet-high in the back of the office parking area. A General from the military then picked up the cards, put them on a plane, flew with them then delivered them to our troops. At the time two radio personalities, Marc and Brian, told all of their listeners across Southern California what had been done.
What a response we got, and how awesome it was to hear the responses from the troops, too, who now felt less alone knowing that they had the love, support, and encouragement from citizens in their homeland.
The purpose of this story is to show that when you have an idea, especially one that serves an awesome purpose, don’t give up on it. I will remember that time for as long as I live. We worked as a team to do something great. We managed to get support from printers, airlines, supermarkets, Generals from the military, and the U.S. public within a couple of weeks, and it did not cost us one penny.
Don’t ever give up on your ideas, no matter how ludicrous they may sound at first. If there’s a will there’s a way, and if your heart is in the right space… everything else will fall into place.”
In conclusion, we thought it would be a great idea to leave you with this quote from acting legend Robin Williams – “No matter what people tell you, words and ideas can change the world.”
Copyright George Green © 2016 Rancho Mirage, CA, USA